The most expensive words in any industry are "this is how it's done." We start every project by asking what would happen if it weren't.
Permission is a tax paid by the timid. Prototypes outargue presentations. Make the thing, then defend it.
A design is finished not when nothing more can be added, but when nothing more can be removed. Focus is a discipline. Restraint is the loudest argument a product can make.
Irreverence aimed only outward is a brand. Irreverence aimed inward is a discipline. We practice both, in that order.